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The Future of Sleep is here

Comfort helps you fall asleep.Support decides how you wake up.

FIRM, MEDIUM, PLUSH. Your body can adapt to almost any comfort. It can never adapt to poor support. Understanding support is what truly determines how well you sleep over time.
Once you understand support, choosing a bed no longer relies on how it feels in-store. You can make an informed decision by selecting the right support system for your body - with confidence, not guesswork.
Built using a wide range of premium, world-class support systems - including the patented Best Of Both™. Each system is selected for proven performance, durability and trusted industry endorsements, and engineered to deliver consistent, long-term structural support.

The widest range of premium support systems – including the patented Best Of Both™.

Designed around comfort, support and hygiene - the 3 foundations of long-term sleep quality.

We've been Buying Beds wrong

Firm. Medium. Plush. These describe comfort - not support.

Comfort is how a bed feels in the moment – often during a short in-store test.

Support is how a bed protects your body over time, maintaining spinal alignment and long-term sleep quality.

Your body adapts to comfort.

Your body can not adapt to poor support.

We haven't been choosing badly. We've been choosing incorrectly.

Support Systems Compared

Designed to help you choose long-term support – not short-term feel.

Feature / Benefit Foam (Comfort Layer) Bonnell Open Coil Power Coil System Pocket Coil System MiraCoil System Best Of Both™
Primary role in mattress design Comfort only Support Support Support Premium Support Premium Support + Comfort
Long-term support performance ✓✓✓ ✓✓ ✓✓✓ ✓✓✓
Spinal alignment & posture support ✓✓✓ ✓✓ ✓✓✓ ✓✓✓
Structural durability over time ✓✓✓ ✓✓ ✓✓✓ ✓✓✓
Weight-bearing capability ✓✓✓ ✓✓ ✓✓✓ ✓✓✓
Edge-to-edge stability ✓✓ ✓✓✓ ✓✓✓
Reduced partner movement ✓✓ ✓✓ ✓✓ ✓✓ ✓✓✓
Body contouring & pressure relief ✓✓ ✓✓ ✓✓✓
Hygiene ✓✓ ✓✓ ✓✓✓ ✓✓✓

Comfort is immediate.
Support is experienced over time.

Foam is used only as a comfort and cushioning layer and is not relied on for long-term structural support.

Why Buying a Bed Online Finally Makes Sense

Understanding support removes uncertainty - and pressure from the decision.

Support isn’t felt - it’s experienced

True support is revealed over time, not in a short showroom test.

Unlike comfort (firm, medium, or plush), support cannot be judged in a few minutes.

That’s why engineered support works online - it’s structural, not emotional.

Support is a decision, not a guess

Once you understand how support systems work, choosing becomes simple - and confident.

You are no longer guessing how a bed feels.
You are selecting how your body is supported every night.

Comfort is consistent across our range

Your comfort preference does not change the price.

Your body adapts to comfort.
Support is what defines long-term sleep quality and recovery.

Understanding support removes uncertainty - and pressure from the entire buying process.

Trusted. Endorsed.

Proven Over Time.

Our brands are among the most trusted and endorsed locally and internationally – recognised by professionals who understand spinal health, structural support and long-term wellbeing.

We record some of the lowest return-to-manufacturer rates in the industry – a clear indicator of correct buying decisions and long-term satisfaction.

When customers choose based on support and structure rather than short-term comfort, returns decrease and confidence increases. This is reflected in our strong online performance, where informed decisions lead to fewer regrets over time.

Quality isn't claimed.
It's confirmed.

You don't need to test 20 beds.
You need to understand one thing.

Support first.
Comfort second.

Firm, medium and plush describe how a bed feels - not how it supports your body.

Once you understand this, the paradox of choice disappears.

We curate a focused range designed around support systems that matter, so you’re not overwhelmed by options that feel different but perform the same.

Support isn’t felt in a few minutes.

It’s chosen.

And once support is correct, buying a bed online becomes simpler, calmer and more confident - because the decision is based on structure, not guesswork.

All our beds are designed with comfort, support and hygiene working together - by design, not by chance.

All our beds are designed with comfort, support, and hygiene working together – by design, not by chance.

We offer four core mattresses, each defined by its support system.

Power Coil Mattress
Pocket Coil Mattress
MiraCoil Mattress
Best Of Both™ Mattress

Comfort (Firm / Medium / Plush) is a personal preference, not a product category.

Comfort does not affect price.

Your body adapts to comfort.

Support is what protects you over time.

Best Of Both™ Support System

One expertly engineered system.
One superior feel. One clear choice.

Best Of Both™ combines the strength of MiraCoil support with the responsiveness of Pocket Coils into one balanced, patented system – designed to simplify the way you choose a bed.

Designed for sleepers who want exceptional, long-term support without navigating multiple options or confusing comfort labels.

We've learnt that firm, medium, and plush don't define the quality of your sleep. The support system does.

That's why we offer one expertly engineered support solution – built to deliver the right balance of support and comfort for most sleepers.

No Firm, Medium or Plush selection required.

Explore the Best Of Both™ Bed
See how the Best Of Both™ system is engineered
See how the Best Of Both™ system is engineered

This isn't a traditional mattress website. It's a new way of buying sleep.

Built around understanding support first – so you can choose confidently, without confusion, pressure or compromise.

Find Your Perfect Bed

Start with the right support system, then choose how you want your bed to feel.

Step 1: Select Your Support System

This determines long-term support, performance and value.

Step 2: Choose Your Comfort Preference

This is how your mattress feels. Comfort does not affect price.

Best of Both uses a universal, balanced feel.

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